Nobbe Eye Care Center :: Illinois Home Photography by Michael Gowin, Lincoln, IL

If your business location features something truly special in your area, why not highlight it with great photography?

That's exactly what Dr. Todd Nobbe and his wife/business partner Chris did with their optometry practice in Lincoln, Illinois.

Two years ago the Nobbes renovated and moved into a new location just a couple blocks from the downtown square in Lincoln. The new space is open and inviting, and it feels more like a boutique retail shop than a doctor's office.

I recently spent a morning photographing the lobby, optical area, and exam rooms to create some images for their website and marketing materials. We also made a few detail images to showcase the Vera Bradley and Harley-Davidson brands they carry.

The new photographs give prospective patients a better sense of what to expect when they visit. Since small business marketing is all about getting prospects to know, like, and trust you, good imagery can be an important and effective part of your strategy.

Nobbe Eye Care Center is located at 327 N Kickapoo Street in Lincoln--swing by if you're in the area.