Last week I ran across a friend (who has no connections to the real estate or photography industries) at my daughter's junior high school volleyball game. We had this quick conversation.
Friend: Hey--are you working for [local real estate agent]?
Me: I've photographed a few listings for him lately.
Friend: Nice job--they look really good.
On Sunday I was browsing through local MLS listings on my computer, reviewing pictures posted by agents. My 12-year-old son sat down beside me and watched as I clicked through one particular home's pictures.
Liam: Did you take those pictures?
Liam: Good. Because they look bad.
...and then, less than 30 minutes later, my 10-year-old daughter sat down with me, watched as I clicked through some listing photos, and gave her perspective...
Maura: Did you take that picture?
Maura: 'Cause that's really bad lighting. Seriously. You could take better pictures than that.
If you think people can't tell the difference between amateur and professional photographs--even in real estate listings--think again.
If you think those photographs aren't affecting the way people perceive your brand and your business--good or bad--think again.