Property Photographs - 904 Evergreen Walk Drive, Sherman, IL :: Springfield, Illinois, Real Estate Photographer

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

This nearly new—just two years old—Craftsman-style home in Sherman, Illinois, looks fantastic inside and out.

Four bedrooms, three bathrooms, an open floor plan upstairs living room/dining room/kitchen, a quiet downstairs family room, and a knockout garage/workshop complete this 2,650 square foot home.

Close to Springfield for work and shopping, find all the details on Zillow: 904 Evergreen Walk Drive, Sherman, IL 62684.

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior dining room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior dining room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen island photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen island photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior home office photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior laundry and utility room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior laundry and utility room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior garage and workshop photograph for real estate in Springfield, IL :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Posted on July 18, 2017 and filed under Photographs.

Do More Listing Photos Get You More Leads? I Follow Up With Realtor.com

I recently posed the question on this site, “How many photos should you show in your real estate listing?” Although MLS services and Realtor.com currently permit as many as 100 photos per listing, research reveals listings with as few as 11 and usually no more than 25 photos get the most leads. On the other hand, data shows that including over 25 photos can hurt more than help. You may want to read that post to learn why.

In the course of my research, I contacted Realtor.com and asked if they recommended an optimal number of listing photos to agents. The customer care representative who replied said they don’t have “a specific number that is preferred by consumers and the number of photos displayed is based on agent preference.”

In other words, listings on Realtor.com can have up to 100 photos because agents want to show up to 100 photos—not because consumers (that is, prospective home buyers) want to see 100 photos.

I wanted more clarity on this, so I emailed Realtor.com again to ask if they track how many or which photos get viewed on a listing. If a listing has 100 photos, for example, how many visitors actually view all 100 of those photos?

Here’s the response I received on May 26, 2017 (emphasis added):

Please be advised that at this time realtor.com does not record a consumer’s activity when they view the photos on a listing; we are only able to record how many times the listing appeared in the search results pages of a Find a Home search, how many times the listing itself has been clicked on to view more details, and how many inquiries have been submitted to the listing Agent when they have purchased our listing enhancement product.

Here’s a screen capture of Realtor.com’s response to my email:

This confirms my initial suspicion: Realtor.com has no idea how many photos generate leads for a listing. Is it 10? or 22? or 53? or 7? or 96? They don't know because they're not tracking how site visitors interact with the photos.

Well, then—what do you do now?

When hiring a photographer for your client’s home, ask yourself the question: Do I want more photos or do I want more leads?

The research is consistent in several studies: fewer photos generate more leads. Don’t spend money on a boatload of inexpensive, mediocre photos. Instead, hire a photographer who can create a few beautiful, high-quality images that will entice buyers to click on your listings and follow up with you.

If you’re in the central Illinois market (Peoria, Bloomington/Normal, Springfield, Lincoln), I might be that guy for you. Get in touch and let’s find out.

Posted on June 16, 2017 and filed under Advice.

Drone Video—1716 Winged Foot, Pekin, IL :: Peoria, Illinois, Drone Aerial Photographer

On another drone assignment this week, here's a lovely home in the same neighborhood as the Night Hawk Court home I recently photographed (exterior and interior). 

This house also rests on the tree-lined edge of Lutticken Lake in Pekin, Illinois, just minutes from Peoria. Since I'm a FAA-certified small UAS drone pilot, Mary Ann Ladendorf at Coldwell Banker in Pekin hired me to make some new photographs of the home's exterior for her. I also shot some video footage and compiled the movie above (also available here).

You can see all the listing details on Realtor.com: 1716 Winged Foot, Pekin, IL 61554.

Posted on June 16, 2017 and filed under Photographs.

Drone Video and Still Photography - Luxury Home in Brimfield, IL :: Peoria, Illinois, Drone Photographer

I've been eager to show this listing in Brimfield, IL. This is an outstanding luxury home on 30+ acres just minutes from Peoria.

The video (also available here) shows footage I created with the drone as well as several stills from the interior. I'll have another post with more interior stills soon.

Cheryl Ooton-Krebs and Leasha Hockaday with Keller Williams Premier Realty in Peoria have the listing. You can see more details on Realtor.com: 13223 Cutoff Road, Brimfield, IL 61517.

Posted on June 13, 2017 and filed under Photographs.

Property Photographs—46 Shelly Drive, Springfield :: Springfield, Illinois, Real Estate Photographer

Exterior home photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Exterior home photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Clean and neat? Quiet residential street? This completely remodeled three bedroom/two bath home in Springfield fits the bill.

Sod was on the way when I came to make the pictures but several days of rain delayed the landscaping. Not too worry—the move-in ready interior speaks volumes about the attention to detail the owner is giving this home. And the yard will be lush and green when you're ready to pull into the driveway.

Julie McCormick with Freedom Real Estate in Chatham has the listing. You'll find all the details at Realtor.com: 46 Shelly Drive, Springfield, IL 62702.

One other point: you don't need a million-dollar listing to feature your home with professional photography. If you're listing a home in Springfield and want to attract attention with beautiful photography, I'd be happy to help you. Feel free to get in touch.

Interior family room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior family room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen and dining area photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen and dining area photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen and dining area photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior kitchen and dining area photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bathroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior master bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bedroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior bathroom photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Interior living room photograph for real estate in Springfield :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Posted on May 10, 2017 and filed under Photographs.