Posts filed under News

Six Days from "Listed" to "Pending" :: Springfield, Illinois, Real Estate Photographer

20180508-ilhomephotos0004 sold.jpg

The Chatham home I recently featured on the site was sold in just six days.

The FSBO seller emailed me last week to say that they had six showings the week the listing went live. Six days into their selling process, they accepted an offer. And this, according to one local realtor, in a market where homes over $300k move very slowly.

Beautiful real estate photography attracts buyers—that's exactly what happened for this Chatham seller.

Posted on May 30, 2018 and filed under News.

CLIENT TESTIMONIAL: Under contract in 13 days :: Peoria, Illinois, Real Estate Photographer

 Real estate photographs that sell homes :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Real estate photographs that sell homes :: Illinois Home Photography by Michael Gowin, Lincoln, IL

I'm always pleased to get an email like this from a client:

This is the third home I've photographed for Andrea and her husband in Peoria. For the record, here's how those sales have worked out for them:

 Living room photograph for real estate marketing in Peoria, Illinois :: Illinois Home Photography by Michael Gowin

Living room photograph for real estate marketing in Peoria, Illinois :: Illinois Home Photography by Michael Gowin

In each case, the couple marketed the home with professional staging (props to Tracy Molendi at Simply Staged & Organized) and professional photography (via Illinois Home Photography).

Congratulations to the Carlsons!

When buyers are browsing real estate listings online, they're more likely to click on great-looking photographs than average ones. 

If you'd like to market your home with beautiful professional photography in central Illinois (Peoria, Bloomington/Normal, Springfield, Lincoln), please contact me today.

Posted on April 18, 2017 and filed under News.

6 Simple Steps to Living the Good Life

 Beautiful real estate and property photography in central Illinois :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Beautiful real estate and property photography in central Illinois :: Illinois Home Photography by Michael Gowin, Lincoln, IL

When you were growing up, there was always that rich kid who had it made.

He had the cool stuff before everyone else, and his folks lived the good life.

He had a Walkman and a moped and those preppy Izod polo shirts.

His dad had a Mercedes and a yacht.

His mom would soak up the sun at the country club pool every afternoon.

As a family, they'd go skiing at Aspen every winter and vacation in Provence in the summer.

You knew you weren't supposed to be--your mom raised you better than that--but you still felt kinda jealous of that kid.

Well now it's your turn to take life easy.

How? you ask. As a real estate agent, I'm working all the time!

Simple--here are six steps you can take to get to the good life:

  1. Get your Illinois Home Photography Agent Reward Card (pictured above)
  2. Hire me to make beautiful pictures of the homes you're selling
  3. Your listings attract more attention and sell because they stand out
  4. You get happy clients who love the pictures, love that you sold their house, and refer you to their friends
  5. Repeat #1 until I've photographed six homes for you
  6. Get the seventh home photographed FREE

Now, repeat that process as your reputation and market share grow and pretty soon, you'll be living the good life.

Ready to get started? Contact me today.

Posted on June 18, 2015 and filed under News.

SOLD: 1214 Weatherspoon in Morton :: Peoria, Illinois, Real Estate Photographer

 Real estate photography - 1214 Weatherspoon, Morton, Illinois :: Illinois Home Photography by Michael Gowin, Lincoln, IL

Real estate photography - 1214 Weatherspoon, Morton, Illinois :: Illinois Home Photography by Michael Gowin, Lincoln, IL

On the heels of the PetaPixel article I recently mentioned, I received word from listing agent Cilla Williams that a home I photographed in Morton last month went under contract just three weeks after it was listed.

The buyers’ agent told the listing agents that the professional photographs played a significant role in capturing her clients’ attention.

Prior to Cilla and fellow broker Laura Behrens taking the listing in February, the sellers had worked with another agency and had attempted to sell the home themselves. One key difference: Cilla and Laura know the value of professional real estate photographs.

This isn't the first listing I've photographed for Cilla that's sold, in part, because she chose to showcase it with "exquisite photography."

Professional real estate photography is a smart marketing decision. It's helping Cilla get her clients' homes sold and it's helping her build a solid brand in the Peoria/Morton/Delavan area.

Posted on March 25, 2015 and filed under News.

News: Professional Photographs Help Sell Home in 8 Days

 This home was photographed by Orlando, Florida, photographer Harry Lim--it sold in 8 days. -- Image via  PetaPixel

This home was photographed by Orlando, Florida, photographer Harry Lim--it sold in 8 days. -- Image via PetaPixel

What's the purpose of real estate photography?

It depends on who you are:

  • For a seller, it's to get buyers interested in your house
  • For a buyer, it's to entice you to follow-up with the agent so you'll go see the home
  • For an agent, it's to build your brand reputation so you'll win the listings you want

A recent article on PetaPixel highlighted the difference professional photography can make in the selling process.

Orlando, Florida, photographer Harry Lim made pictures of a home that had remained unsold for 224 days. A new realtor took on the clients' home, hired Harry, and the home sold eight days later. The article shows before/after photos that tell the story.

Did the photographs sell the house? It's impossible to know for certain but this much can be said: Harry's attractive photographs did a better job of enticing a buyer.

Posted on March 20, 2015 and filed under News.